Valek and Company was contracted by the state of Illinois to cut through the complexities of the new Medicare Prescription Drug Program and deliver a simple message: people on Medicare can get free help choosing a Medicare drug plan from the state's Senior Health Insurance Program (SHIP). The Valek & Co. team for this project included NBC-5 (WMAQ-TV, Chicago) and the media planning company Media, Help! The team produced English and Spanish television spots, a statewide media buy, and various media materials for use by SHIP offices throughout the state. This project demonstrates Valek & Co.’s ability to build a tailor-made team that delivers what the client needs.
Let's do great things together!
Let's do great things together!