Valek & Co. Launches Illinois HIV Care Connect, April 2009

The Illinois Public Health Association came to Valek & Co. with a branding challenge. Could we create a common identity for eight Illinois regional offices that were providing medical case management and other services for people living with HIV?

The answer was Illinois HIV Care Connect. Valek & Co. created the name and graphic identity, as well as a Web site and collateral materials. Now, the statewide network is portrayed as a “one-stop shop” rather than eight separate organizations.

Valek & Co. also implemented a statewide media relations campaign to announce the new outreach initiative.

The communication resulted in more than 5,000 Web site hits within the first three months after launch.


@ Valek & Company 2016