Ray Valek Moderates Public Health Social Media Conference, July 2012

By Genevieve Valek

Ray Valek moderated an Illinois Public Health Association conference titled “Boost Your Message: Social Media Techniques in the Public Health World” on January 11, 2012. The purpose of this conference was to provide participants with an overview of social media channels and tools (including Facebook, Twitter, mobile, and more) and how they apply to public health communications and marketing.

In the public health world, social media is being put to use to convey many important messages ranging from cancer prevention and treatment to sexual health and behavior. Four panelists each gave their own presentations covering topics such as using social media to maximize services and partnerships, social media interventions on risky sexual behavior and Chlamydia incidence, and the confluence of good health practices and social media. The audience consisted of administrators, health educators, nurses, health communicators, and public health program managers.

In today’s day and age, social media is becoming a predominate method of communication not only between friends, but also between businesses to share information with a large audience swiftly and effectively. The conference gave participants skills needed to begin developing a basic social media strategy for health promotion and prevention messaging.

To learn more about the Illinois Public Health Association, go to www.ipha.com

@ Valek & Company 2016