Case Study 1: 80 Media Hits in 29 States. Mission: Communicate! newsletter, September 8, 2010

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THE ART OF THE POSSIBLE September 8, 2010
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    Valek & Co. has proof that it can achieve both results and value for your money. This case study is the first one you will receive over the next few weeks. Each one lists a client who has agreed to be a reference.

    Case Study 1: 80 Media Hits in 29 States for $29,000

    Reference: Marilyn Titone-Schaefer, email

    For the past year on behalf of a company that provides insurance and other financial products to educators, Valek & Co. has been pitching stories about local teachers to TV, radio and print media across the country. These efforts have resulted in 80 viable mainstream media hits, ranging from morning show and TV news segments to radio news reports and newspaper feature stories. The PR budget needed to accomplish 80 hits? $29,000.

    The stories are related either to the company's sweepstakes program or Abraham Lincoln fellowship program. Local TV stations and newspapers love covering the surprise presentations associated with the sweepstakes, which serve as an anecdote to the day's more sobering news. The Lincoln fellowship stories generally focus on how teachers plan to pass along their new knowledge and insights about Lincoln to their students.

    Valek & Co. achieved coverage in Alabama, Alaska, Arizona, California, Delaware, Florida, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia and West Virginia.


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    Ray Valek, email, 708-352-8695

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