A quick thank you and update. Mission: Communicate! newsletter, September 2007

A quick thank you and update


Mission: Communicate!






·  Valek & Co. Adds Several New Health Care Clients

·  Great Communicator Spotlight: Michelangelo

Dear Guest,

It's been awhile since the last issue of Mission: Communicate because Valek & Co. has been busy. For this reason, I want to thank everyone who has given us opportunities over the past several months. Included on the thank-you list are clients who have given us work, organizations that have given us opportunities to make presentations or submit proposals, and team members who contributed to client work, presentations or proposals.

Also, we haven't had a chance to work with everyone on the Mission: Communicate e-mail list yet. If you're one of those individuals, we hope we can find the right project fit soon. In the meantime, please know that we appreciate the effort you've made on our behalf.


Ray signature
Ray Valek

Valek & Co. Adds Several New Health Care Clients

Valek logoDuring the spring and summer of 2007, Valek & Co. began working with several new health care clients, including the Chicago Chapter of the Association for Professionals in Infection Control and Epidemiology (APIC), the Berwyn Public Health District, the Chicago Institute of Neurosurgery and Neuroresearch (CINN), the Illinois Public Health Association (IPHA), and the Illinois School Psychologists Association (ISPA).

For APIC Chicago, Valek & Co. implemented a public relations strategy to create awareness of legislation that can provide a comprehensive approach toward controlling MRSA and other multi-drug-resistant organisms. In Berwyn, Valek & Co. created a lead poisoning prevention program consisting of a team- building event, direct mailings throughout the community, and placements in local newspapers including the Chicago Tribune. For CINN, Valek & Co. created content for the CINN Foundation Report newsletter.

For IPHA, Valek & Co. is producing a statewide program designed to educate racial and ethnic minorities and low-income populations about cervical cancer prevention. ISPA is working with Valek & Co. to create a school and community program designed to show the connection between good mental health and academic achievement.

For more about Valek & Co., go to . . .

Great Communicator Spotlight: Michelangelo

This summer, I had the opportunity to fulfill a lifelong dream of traveling to Italy with my family. Once there, the presence of the great artist Michelangelo was palpable. To this day, his works are seen, talked about, and honored throughout the country.

Even with the work of many other great artists surrounding us, the masterpieces of Michelangelo stood out. Best known for the Vatican dome, the Pieta and the paintings in the Sistine Chapel in Rome and for the sculpture of David (at left) in Florence, Michelangelo also produced countless other works on display in those two cities and elsewhere. Michelangelo stands alone in his ability to create visual statements.

When planning communication programs, we often think about the words, the pictures or the graphics in isolation from each other. How often do we step back and think about the total impression a communication makes?

Michelangelo taught us how to think on a grand scale, to communicate with no holds barred, to say everything that needs to be said. If a picture is worth a thousand words, his images are worth an infinite number of words, as his work will generate a constant commentary of awe as long as the earth exists.

As remarkable as his talent was his stamina. He worked for four years on the Sistine Chapel ceiling and lived to be 88 years old. Today, he is no less a hero in Italy than he was during his lifetime.

To learn more about Michelangelo, go to . . .

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E-mail: ray@valekco.com

Call us at 708-352-8695




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