2010 Success Tactics. Mission: Communicate! newsletter, December 2009

Mission: Communicate! )
  • Making Sudden Cardiac Arrest Survivable
  • Proving Once Again That All News is Local News
  • Looking to Fill a Position? We May Be Able to Help
  • With the economically nerve-wracking 2009 nearly behind us, we're all hoping for sustained economic growth in 2010. Meeting financial goals will require a mix of prudence, patience and productivity. Most companies will continue to keep purse strings tight; they'll be dedicating financial resources carefully and keeping things simple. Rick D'Amaro, CEO of Tatum, LLC, provides six tips for emerging from the recession.

    Valek & Co. has fortunately withstood the recession well, thanks to clients who consider communication an essential part of their business strategies. We look forward optimistically to 2010 and wish you a happy and healthy holiday season!

    Read on to learn what Valek & Co. is doing to help make 2010 a successful year for our clients, our friends and us.


    Ray signature
    Ray Valek, ray@valekco.com, 708-352-8695

    Making Sudden Cardiac Arrest Survivable
    View AED

    Thanks to automated external defibrillators (AEDs), up to 20,000 Americans now survive sudden cardiac arrest (SCA) each year. A decade ago, SCA was fatal in nearly all circumstances.

    Valek & Co. has assisted its client Defibtech, a designer and manufacturer of AEDs, to communicate the difference between SCA - an "electrical" disorder that causes an irregular heartbeat - and a heart attack - a "plumbing" problem caused by a blocked artery.

    After a man died of SCA on a Metra commuter train, a Chicago Tribune reporter called us for assistance in writing a story about SCA and AEDs. Our effort resulted in a graphic that explains the difference between SCA and heart attack and also describes how to operate an AED. The accompanying Tribune story focused on a Defibtech AED deployment on Boston area trains that has saved the lives of two people so far.

    Valek & Co. also has helped Defibtech to introduce the new View AED - the first AED to use digital video to show how to save a life of an SCA victim. Several media outlets have featured the View so far, with more print and electronic coverage expected in the next few months.

    Proving Once Again That All News is Local News
    Kristen Lee

    For Horace Mann Educators Corporation, Valek & Co. is asking media across the country to cover local surprise presentations to educators who have won prizes through Horace Mann's Win $ Win Sweepstakes. With a grand prize of $20,000 and more than 60 secondary prizes of $2,000, $1,000 or $500, the sweepstakes give half of the total amount to the educator and the other half in the educator's name to a not-for-profit, education-related organization.

    Local TV stations and newspapers just love covering these surprises, which serve as an anecdote to the day's more sobering news. During the second half of 2009, the program achieved TV coverage in Arizona, Florida, Louisiana and South Carolina and newspaper or Internet coverage in Arizona, California, Florida, Illinois, Louisiana, Massachusetts, Michigan, Minnesota, Nebraska, New Hampshire, South Carolina, Texas, Utah and West Virginia.

    Valek & Co. is ready to build on this success in 2010.

    Looking to Fill a Position? We May Be Able to Help

    The New York Times reported recently that the broader measure of unemployment is 17.5 percent. This measure includes those who are presently looking for work, as well as those who have given up or accepted part-time jobs due to discouragement.

    Valek & Co. is in touch with many very capable people who have never before had problems finding work and who haven't had any luck in today's labor market. If you're looking to fill a position, we will be happy to put you in touch with some excellent candidates.

    Quick Links

    E-mail: ray@valekco.com
    Call us at 708-352-8695

    @ Valek & Company 2016