Case Study 3: A C-Level Speech That Gained Media and Members’ Attention

Reference: Joyce Lofstrom, HIMSS, email, 312-915-9237

For the past several years, I have written the opening remarks for the HIMSS board chair to deliver at the start of the organization’s annual conference, which is attended by more than 25,000 professionals. …

Case Study 2: A New Brand Connecting People with HIV to Care

Reference: Jim Nelson, Executive Director, Illinois Public Health Association, email, 217-522-5687

The Illinois Public Health Association came to Valek & Co. with a branding challenge. Could we create a common identity for eight Illinois regional offices that were providing medical case management and other services for people living with HIV?

Case Study 1: 80 Media Hits in 29 States for $29,000

Reference: Marilyn Titone-Schaefer, email

For the past year on behalf of a company that provides insurance and other financial products to educators, Valek & Co. has been pitching stories about local teachers to TV, radio and print media across the country. …

@ Valek & Company 2016