Valek & Co. Encourages Medicare Drug Program Enrollment, March 2006

Valek & Co. was contracted by the state of Illinois to cut through the complexities of the new Medicare Prescription Drug Program and deliver a simple message: people on Medicare can get free help choosing a Medicare drug plan from the state's Senior Health Insurance Program (SHIP).

SHIP provides this free assistance through paid staff and a statewide network of volunteer counselors who have received special training on the new Medicare drug program. SHIP's Help-Line is 1-800-548-9034.

The Valek & Co. team for this project includes NBC-5 (WMAQ-TV, Chicago) and the media planning company Media, Help! The team produced English and Spanish television spots, a statewide media buy, and various media materials for use by SHIP offices throughout the state. The TV spots are scheduled to run from March 8 through May 15, 2006.

This project demonstrates Valek & Co.'s ability to build a tailor-made team that delivers what the client needs.


@ Valek & Company 2016