New Website Tells Story of Our 6 Year History. Mission: Communicate! newsletter, September 2009

Mission: Communicate! )
THE ART OF THE POSSIBLE SEPTEMBER 2009
IN THIS ISSUE
  • New Web Site Tells Story of Our Six-Year History
  • Introducing Illinois HIV Care Connect
  • Healthcare Technology Improves Quality, Safety & Cost-Efficiency
  • New Clients - Dept. of Human Services, Walgreens & Horace Mann
  • It's been nearly a year since the last issue of Mission: Communicate! That's primarily because we have been very busy, fortunately, and because we have been working to launch our new Web site.

    This new issue explains the thinking behind our Web site revamp and features a few more stories. There is an article about Illinois HIV Care Connect, a branding initiative we implemented for the Illinois Public Health Association. We have a report on Valek & Co. projects relating to healthcare technology - a booming industry that promises to help slow the rising costs of healthcare. Last, we have a brief item about our new clients. We thank all of our clients for the opportunities we have had to work with them.

    Let's stay in touch!

    • ray@valekco.com
    • 708-352-8695
    • twitter.com/rayvalek
    • www.linkedin.com
    • Regards,

      Ray signature
      Ray Valek

      New Web Site Tells Story of Our Six-Year History
      New Valek logo

      We liked the basic look of the former Valek & Co. Web site; however, we needed a Web site that was easier for "non-techies" to update and that offered better options for photos, captions and hyperlinks. We decided to use Sandvox software because of the practicalities it offers a small business.

      Now, if you go to our Web site, you will be able to track our history over the past six years and read about the many projects we've completed for our clients. You'll also be able to access all the past issues of Mission: Communicate, read the bios of our team members, see some of our work samples, and much more.

      Introducing Illinois HIV Care Connect
      HIV logo

      The Illinois Public Health Association came to Valek & Co. with a branding challenge. Could we create a common identity for eight Illinois regional offices that were providing medical case management and other services for people living with HIV?

      The answer was Illinois HIV Care Connect. Valek & Co. created the name and graphic identity, as well as a Web site and collateral materials. Now, the statewide network is portrayed as a "one-stop shop" rather than eight separate organizations.

      Healthcare Technology Improves Quality, Safety & Cost-Efficiency

      Electronic medical records and other kinds of healthcare technology promise to slow the rising costs of medical care and help achieve better clinical outcomes. Valek & Co. is working with quite a few clients that are making important strides in this area.

      HIMSS (Healthcare Information and Management Systems Society) provided the Obama administration and the U.S. Congress with the blueprint for what eventually became a $20 billion-plus investment in healthcare information technology through the 2009 American Recovery and Reinvestment Act. Valek & Co. has been writing speeches and scripts for HIMSS for the past five years.

      Working with Norcom Design, Valek & Co. produces regular newsletters, ads and other communication materials for Healthcare Information Services (HIS) and its Technology MD division. Valek & Co. also wrote the new HIS Web site. HIS and Technology MD both work with physician groups, with HIS offering revenue cycle management services (billing, coding and collections) and Technology MD providing healthcare information technology services.

      Defibtech continues to lead the way in making automated external defibrillators (AEDs) easier to use and more affordable. Named the fastest-growing medical equipment company in North America in 2007 by Deloitte, Defibtech is a leading-edge designer and manufacturer of AEDs.

      New Clients - Dept. of Human Services, Walgreens & Horace Mann

      Since the last issue of Mission: Communicate, Valek & Co. began working with the Illinois Department of Human Services and Walgreens. Also, we began working with Horace Mann Educators Corporation again after a two-year hiatus. For this leading financial services company for educators, we will be promoting its Horace Mann-Abraham Lincoln Fellowship Program and its Win $ Win Sweepstakes, which provides cash prizes to educators and donations to not-for-profit, education-related organizations.

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